By Light HQ

Marketing Manager

Job Locations US-Remote
Posted Date 3 weeks ago(11/7/2022 9:02 AM)
ID
2022-7949
# of Openings
1
Category
Corporate Hiring
Clearance
None

Overview

By Light has a JV agreement with Red Trident. Red Trident is a fast-growing Service-Disabled Veteran Owned Small Business specializing in Operational Technology (OT) Cybersecurity. It is our mission to provide solutions to challenging problems that could impact an organization’s ability to operate or threaten critical infrastructure. We are looking for motivated, goal-oriented individuals to join our innovative team environment.

 

Red Trident is seeking a Marketing Manager with demonstrated success building a leading brand and marketing program within operational technology and critical infrastructure markets. The ideal candidate will be an excellent communicator with strong attention to detail and a creative spirit with experience in critical infrastructure markets and be energized by working within a small high-growth company.

 

You will be working in a dynamic and ever-changing environment with an experienced team of individuals that is focused on developing products and services that solve ICS security problems.

Responsibilities

Strategic Planning

  • Develop strategic marketing and communication plans to achieve business objectives related to sale of products and services.
  • Develop, gain approval, and manage marketing budget.
  • Develop tactics for lead generation campaigns and brand awareness within target markets.
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
  • Monitor competitive businesses and their sales and marketing activities.
  • Develop and recommend product positioning and pricing strategy to produce the highest long term market share.
  • Partner with product management, sales and management to plan and deliver creative strategies for products, services, and large-scale projects.
  • Establish and maintain relationships with industry influencers and key community and strategic partners.

Content Development

  • Plan, develop and execute email, social media, and other online campaigns to grow brand recognition and drive new lead generation.
  • Develop and produce promotional and collateral materials and content such as online blog posts, whitepapers, social media posts and technical articles positioned to current and potential customers.
  • Conduct marketing surveys on current and new product concepts and provide feedback for future product development.
  • Search engine optimization strategy development and execution.
  • Manage social media presence with goal of continuously growing following.
  • Brand Ambassador - Establish and maintain a consistent corporate image throughout all product lines, promotional materials, communications, and events.

    Marketing Operations

    • Ensure effective use of CRM system by marketing and sales departments to provide accurate data capture and reporting.
    • Utilizing internal systems, measure and optimized the journey from lead to customer with a goal of continuous improvement based on data.
    • Event planning, vendor management, event management and execution.
    • Customer survey development, administration, and reporting to management.
    • Manage team of contractors for web, design, and PR.

Required Experience/Qualifications

  • Bachelor’s degree in marketing, communications or business administration and 3 years of marketing experience or equivalent combination of education, training, and experience.
  • Ability to manage multiple tasks and projects simultaneously.
  • Proven track record of clear communications with varying levels of stakeholders including C-suite and within cross-functional teams.
  • Proven ability to work autonomously with minimal supervision.
  • Excellent verbal and written communication skills.

Preferred Experience/Qualifications

  • 5+ years of marketing experience in technical field preferred.
  • Knowledge of industrial control system environments such as utilities and/or manufacturing system operations
  • Familiarity with standard concepts, practices, and procedures within the information technology, information security, computer hardware and networking fields.
  • Experience working in a high-paced startup environment willing to do whatever it takes to get the job done.
  • Experience with Microsoft Windows, Office 365, Hubspot, Wordpress, Adobe Creative Suite, Mailchimp, Google Analytics, LinkedIn. 

Special Requirements/Security Clearance

  • Must be able to pass a background check, drug, and alcohol screening.
  • Valid driver’s license with clean driving record for the past 3 years.
  • No employer sponsorship of U.S. residency or work authorization with this role.
  • Military Veterans are highly encouraged to apply.

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